Looking at the numbers of smartphone sales, it is no surprise that mobile banking is growing faster than any other channel. Of course this is going to have a big impact on banks: for them times are changing faster than ever. In 2011, for the first time, consumers opened financial products more through digital channels (online and mobile) than via a physical branch.
Backbase has recently published a new white paper: ‘The Promise of Mobility: A Bank in Every Pocket’ , with some interesting insights into mobile banking.
You can download the white paper using the following link:
http://www.backbase.com/downloads/backbase-mobilebanking-whitepaper.pdf
This white paper, besides giving you the information to support a mobile banking strategy, shows you the key trends, along with some mobile banking best practices. It also describes you how to address the biggest challenges when it comes to development and multi-channel integration (one platform to rule them all).